Same Company. Different League.
Before and after.
You UV-print Shelby American parts on carbon fiber. Your storefront should not look like a rental car. The work earned better; here it is.
Today
The New Site
It looks like the work you actually do. It's wired to get found on Google. And you can edit every word and photo yourself. Sixty seconds of reading, tops. Here it is.
Not an opinion. I ran the diagnostics on printthechicken.com. Every one of these is real, and every one costs you customers.
That's the whole thing. No "UV printing." No "laser engraving." No "Orange County." Google literally cannot tell what you sell or where.
The text Google shows under your name in search results is blank. Searchers see nothing. Google fills in random page text.
The single most important line of text on the site, and it says nothing about printing, engraving, or you.
No business schema: no phone, no hours, no service area, no services. The map pack and "near me" searches pass you by.
Two-thirds of your photos are invisible to Google Images. "Custom golf balls" image searches will never surface your work.
The first thing a visitor sees isn't a golf ball, a YETI, or a plate frame you made. It's stock photography, and no phone number in sight.
None of this is my opinion. It's the published research, from institutions with no skin in this deal. Google any of it.
The largest study ever done on why people trust or distrust businesses online. Right now, your credibility is "Now Available!" over stock wedding photos.
Google's own numbers: businesses with complete profiles are 70% more likely to get a visit and 50% more likely to be considered for a purchase. They also found visitors judge a site in about 50 milliseconds, and half of mobile visitors abandon a slow page.
The Chamber's research on American small business found companies that adopt digital tools grow sales and add jobs at significantly higher rates than the ones that wait. Their report, not mine.
The most profitable marketing channel there is, but only if you own a list. Every quote-form submission on the new site builds yours. Today, you collect nothing.
You're right: the reviews bring the business today. Now walk the buyer's path. They read your reviews, and then, before they call, they tap your website. BrightLocal's industry survey (the standard in local search) found that visiting the business's website is the single most common next step after reading reviews.
So every review you've earned is sending buyers to a page with no phone number above the fold, no quote button, and stock wedding photos. The review earns the click. The site fumbles it. You're winning business despite your website, which means there's a pile of jobs you never saw leaking out the side.
And the two feed each other: the new site asks every happy client for a Google review, and gives every review-reader a 24-hour quote promise to act on. More reviews, more clicks, more clicks that actually convert. That's the whole machine, not half of it.
You UV-print Shelby American parts on carbon fiber. Your storefront should not look like a rental car. The work earned better; here it is.
Full local-business data on every page plus a tuned-up Google Business Profile. When someone in OC searches "laser engraving near me," the map listings get the call. I put you in that box.
Every page is written around the searches buyers actually type: "custom golf balls," "engraved YETI," "license plate frames," "closing gifts," across 8 named OC cities. Your FAQ answers feed Google's answer boxes too.
Today there's no quote form, just a cart. The new site asks for the brief on every page and promises a 24-hour quote. Every inquiry emails you AND gets saved in a dashboard. No lead ever vanishes.
You trade options, so price it like a trade: $2,250 of defined risk, one time, no expiration, and the position pays out every month it stays open. Meanwhile the current site is negative carry; it costs you jobs every single day it sits there. Here's break-even, in your own price list.
One 150-ball tournament at your batch pricing is roughly $1,350. Two of those and the site is more than paid for.
One real-estate office sending you every closing gift pays the site off in months. Then it keeps paying.
A website doesn't take a salary. Every job it pulls after break-even is pure upside, year after year.
And the part most people miss: you already pay for Squarespace. The new site rebuilds inside the account you have today. No new platform, no new monthly bill, no migration drama.
You run industrial machines for a living. You'd figure this out eventually. So no sales pitch, just the actual hours, line by line:
| The Job | You, learning as you go | Me, design in hand |
|---|---|---|
| Custom design system (this isn't a template you can buy) | 30+ hrs, stock-template result | Already built. 12 hrs to install |
| Five pages assembled, desktop + mobile | 20 hrs | 12 hrs |
| SEO plumbing: schema, titles, alt text, redirects, Search Console | 25 hrs (learning what it even is) | 6 hrs |
| Google Business Profile overhaul | 6 hrs | 3 hrs |
| Quote form, built + tested | 4 hrs | 2 hrs |
| Full QA, every page, every screen size | 10 hrs | 5 hrs |
| Owner's manual + recorded walkthrough | n/a, you ARE the manual | 3 hrs |
| Launch + 60 days of fixes + 90-day check | 6 hrs | 5 hrs |
| Total | 100+ hours | ~48 hours |
A hundred hours is two and a half work weeks away from the printer, for your first-ever attempt at this. And that's if it doesn't join the someday list, which it will, because the printer always wins.
$500 to $1,500, sure. But you're handing a total stranger the keys to your business: your Squarespace login, your customer data, your Google accounts. Quality is a coin flip, revisions cost extra, and they vanish after delivery. You don't let strangers run your laser. Same logic.
$3,500 to $8,000 is the going rate for a five-page custom build. Real receipt: I was quoted $10,000 to move my own store from one platform to another. A parallel move. Not even a redesign.
The design's already built, for your shop specifically. I already know your products and your clients. And you take care of me on prints and cuts, which is why the number below looks the way it does.
Shops that only do websites bill this work line by line. Here's this exact project on their rate card:
| Line Item | Design House Bills | This Deal |
|---|---|---|
| Custom design (not a template) | $2,500 to $5,000 | Included |
| Five-page build, desktop + mobile | $1,500 to $3,000 | Included |
| Local SEO: schema, titles, redirects, Search Console | $750 to $1,500 setup, then a $500+/mo retainer pitch | Included. No retainer |
| Google Business Profile optimization | $300 to $800 | Included |
| Owner training + documentation | $300 to $500 | Included |
| Post-launch fixes | $100 to $200 per hour | Free for 60 days |
| Total | $5,400 to $10,800, before retainers | See below |
Those aren't scare numbers, they're the going rates, and I've personally been on the receiving end of a $10,000 quote for less than this. Which is why the posted price below is what it is, and why the hookup is half of that.
$4,500 is the posted price, and at ~48 hours of skilled work it's a fair one. You get half off for one reason: the shop takes care of me on prints and cuts, and this squares us. $2,250 works out to about $47 an hour. You can't get a handyman in Orange County for that.
One time. $1,125 to schedule, $1,125 at launch. No subscription, no retainer, no monthly anything. The site arrives finished and turnkey: pages, Google, form, everything configured and running. There is nothing else to buy and nothing left for you to set up.
Zero-risk start: I build your new homepage hidden inside your existing account first, with your live site untouched. You approve what you see before the first invoice exists. Don't love it? You've spent nothing and nothing changed.
To be crystal clear: your site launches finished. Every page built, every setting configured, Google wired, form running, nothing left on a to-do list, nothing for you to set up in the background. Zero. The price buys a done thing.
This menu is just future pricing, written down now so there's never a surprise. If life changes the site someday (new prices, new gear, a new vertical), you have two options. Do it yourself, free, in the editor, the owner's manual shows you how. Or text me and it's handled, because shop owners have a someday list and websites go there to die.
A price change, a photo swap, new copy on a page. Texted in, done within 2 business days.
New project added to the portfolio: photos placed, captions written, image labels done right for Google.
If a Squarespace update ever nudges the design, this puts it back. Most sites see zero to two of these a year.
New hero photo, updated promos, holiday or tournament-season homepage tune-up.
A whole new page in the existing design, with its SEO wiring: a vertical, an event, a landing page.
"The site looks broken and I have a tournament client looking at it." Same-day whenever humanly possible.
First 60 days after launch: all of this is free. That's part of the build.
Your total time required: about five minutes of clicks, plus one look at the homepage before launch. Since the build happens inside the Squarespace account you already have, there's no signup, no domain hassle, nothing to migrate. I handle everything else.